Blueberries remain a popular product. In Latin America, great investments are still made in the cultivation of these berries. Chile is the market leader at this time of the year, but Peru has the ambition to become the world's largest exporter in the next two years. Other countries also see opportunities in the product's export. North America remains a major destination for the fruit, but exports to Europe and Asia are also on the rise.

Blueberry cultivation is relatively new worldwide. The global demand for the product continues to grow, mainly due to the healthy properties attributed to the fruit.

Budding blueberry sector offers fruitful job prospects- South Africa .

The harvest of the last marketable blueberries is underway in Europe and North America. In Europe, Poland is the largest player and expects its acreage to continue expanding in the coming years.

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Chile grows its blueberries in 11 of the country’s 16 regions, with a total of 18,374 hectares being cultivated. The majority of the volumes are shipped to the United States, and this year’s season has been really prosperous in terms of volumes, quality, and demand, says Karen Brux of the Chilean Fresh Fruit Association.

2019 will be looked back upon as the year that the global blueberry industry began a new trajectory.

South Africa’s blueberry exports for 2019/2020 grew by more than 50% on the previous year, setting a new industry record and continuing the industry’s remarkable growth story.

European harvests of blueberries face issues in supply caused by cold spells of weather, whilst an excellent US harvest arrives to a market lacking in other berries, much to their advantage. Spain in particular predicted a 40/50% increase in harvest, which has failed to materialise. Demand and consumption remain good across the board, creating high prices due to the lower supply in many countries.

Trade and production of blueberries is expanding globally as product development boosts their profile in form and function. Hailed for their flavor, versatility, and health benefits, blueberry consumption has expanded beyond fresh, ranging from pureed to powdered forms.