It started by adding Rooibos wood chips to wine and a unique range of red wines was born. Audacia is now well established and known for their Rooibos Wooded ‘No Sulphur Added’ wines worldwide. They have a strong global following and in China the wines are even sold in pharmacies and promoted for their health qualities.

When South African rooibos tea became the first African foodstuff to join French champagne and Cypriot halloumi on the EU’s “protected designation of origin” list this year, it was only the latest landmark for one of the country’s most distinctive exports.

A ground-breaking benefit-sharing agreement was signed in 2019 between South Africa’s lucrative rooibos herbal tea industry and two organisations representing Indigenous San and Khoi people.